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advertise with spoiled NYC

Get your story heard.

Since 2015, spoiled NYC has been eating, drinking, and staying out late across New York, then telling everyone about it. Our readers listen, show up, and bring friends. Let’s give them your story.

Start a campaignSee the work
A lion dance performance draws a packed crowd on a Chinatown street during Lunar New Year

Photo: Howard Weiss / Unsplash

Find the people who will love you

Peel back the layers of your business and your brand, and find your new super fans. We help uncover your founder story, how it’s made, and what it means to New York, then bring it to people who will tell their friends.

Ways to tell your story

  • A feature on spoilednyc.com
  • Instagram posts, Story sets, and Reels
  • Sponsored guide listings
  • Instagram giveaways

Single placements start at $250. See the advertising menu for rates and inclusions. Newsletter, display, events, and custom work are quoted per brief, subject to confirmed availability.

A patterned vintage cardigan at Grand Bazaar NYC in the fall roundup

Editorial example

See a recent roundup

Fun Things on the Radar: Events in NYC This Fall

Jahleah Santiago · September 1, 2026

This unsponsored story shows our guide format and voice. Paid placements are labeled sponsored.

Read the roundup →

Selected past campaigns

A selection of campaigns we’ve produced for brands in New York and beyond. These results describe past work.

Gnoccheria by Luzzo’s

A gnocchi restaurant from the team behind Luzzo’s. We made a short video about their gnocchi and shared it with our audience.

  • 7 million views and 11.1 million people reached
  • 3,500 OpenTable reservations from the video launch through year-end, up from 60 in the full preceding year
  • $104,000 in additional revenue booked through the video

Rosé Mansion

Rosé Mansion returned to New York with a bigger space and more to do. We made a video of the new space, wrote about it, and promoted the opening through email and social.

A pink Welcome to Rosé Mansion Airlines sign on a peach wallA guest laughing as rosé is poured for her in a room of pink flowersTwo guests tossing giant lavender balls in a ball pit
  • Over 900,000 impressions
  • Over 5,000 visits to Rosé Mansion
  • 10,821 social video views
  • Email click-through over 50% higher than our regular branded emails
More past campaigns

G Adventures

G Adventures wanted more New Yorkers to book its top destinations. We ran four sponsored stories, social video, and dedicated emails, and a giveaway for a trip for two to Bali.

  • Over 950,000 impressions
  • Over 40,000 emails collected
  • Over 4,000 clicks to G Adventures

CzechTourism / VisitCzechia

CzechTourism had a subway campaign running in New York. We turned it into a story about escaping the city, with a video, an influencer, a quiz on the landmarks, email, and a giveaway.

  • 430K+ impressions and 250K+ people reached
  • Over 55K video views
  • Close to 6,000 giveaway entries
  • 85% of readers who started the quiz finished it

KASHIYAMA

KASHIYAMA launched two new made-to-measure collections. We wrote about them, built a quiz on the history of the men’s suit, ran emails around its Black Friday offer, and gave away a made-to-measure suit wardrobe.

  • Over 600,000 impressions
  • Over 3,000 emails from the giveaway
  • Over 1,000 unique clicks to KASHIYAMA
  • 82% of quiz takers finished the quiz

Burrow

For the furniture brand Burrow, we made a sketch-comedy video, "The Struggles of Moving a Couch in an NYC Walk-Up," with sponsored editorial, email, and social, coordinated with Burrow’s PR team.

  • 366K+ video views and 800K reach
  • Over 2 million branded impressions in total
  • 13.4% click-through on the branded editorial

Past giveaways

  • G Adventures: 40,415 verified entries for a trip to Bali
  • FoodKick by FreshDirect: 18,706 entries for a $1,000 giveaway
  • CzechTourism / VisitCzechia: 5,956 entries
  • KASHIYAMA: 3,140 entries

We’ve also run campaigns with Casper, FoodKick by FreshDirect, SpareRoom, Seated, SHOWFIELDS, and W New York.

Who we’ve worked with

  • Casper
  • Burrow
  • Parachute
  • Visit Czechia
  • SpareRoom
  • Cash App
  • Caviar
  • Brooklyn Museum
  • Rosé Mansion
  • New York Road Runners
  • FoodKick
  • G Adventures
  • MeUndies
  • W Hotels
  • Drift

More than 100 brands have told their stories on spoiled NYC since 2015, from neighborhood restaurants to national names.

Also: Carnegie Hall · KASHIYAMA · SHOWFIELDS · Seated · Tito’s · Brooklyn Brewery · Luzzo’s.

We’ve also made work with the people who give New York its character, including drag artist Bella Noche, the band Blac Rabbit, and the team at Hungry Pop.

Analytics and reporting

A campaign report follows publication. Publication duration and reporting dates are agreed before booking. Depending on the channels you book, your report can cover:

  • Reach and impressions across editorial, social, email, and video
  • Article page views and time spent reading
  • Clicks to your site, store, or booking page
  • Email and newsletter sends, opens, and clicks
  • Video views and social engagement
  • Giveaway entries; opt-in sign-ups only where collection is separately agreed

We test as we go. For KASHIYAMA, subject-line tests showed that “made-to-measure” drew more opens than time-sensitive messages.

Campaign questions

Frequently asked questions

Who reads spoiled NYC?

New Yorkers who take part in the city: the ones who go out, try the new place, and tell their friends.

What can a campaign include?

Sponsored articles and guide listings, Instagram posts, Story sets, Reels, and giveaways. Newsletter, display, events, and custom work are quoted per brief, subject to confirmed availability.

What does it cost?

Single placements start at $250. Packages and custom campaigns depend on the scope. See the advertising menu, or share your budget below for a quote.

Is sponsored content labeled?

Yes. Every paid feature is labeled as sponsored. Our readers trust us, and we’d like to keep it that way.

Will it read like an ad?

It’ll be labeled as one. But it’ll read like a spoiled story, because that’s what our readers come for.

Do I get to review the story before it runs?

Yes. You review the story before it runs. The voice stays ours, because that voice is why readers trust it.

How long does a campaign take?

It depends on the campaign. We keep it easy and fast. Giveaways and events need more time to plan.

What do I get when it’s over?

A campaign report follows publication, covering the channels you booked. Publication duration and reporting dates are agreed before booking.

Do you work with small businesses?

Yes. Some of our best results came from neighborhood restaurants. One short video for Gnoccheria by Luzzo’s led to 3,500 OpenTable reservations.

Can you produce an event for us?

We’ve thrown a 90s party for 450 guests, boat parties for up to 600, a weekly class series, a drag competition on a yacht, and a concert cruise. Tell us what you have in mind.

How do I get started?

Fill in the form below with your brand, what you want to achieve, your timing, and your budget. We’ll confirm scope, availability, and the quote before anything runs.

Tell us your story

Tell us about your brand, the people you want to reach, your timing, and your budget.

Want to see rates first? See the advertising menu.

Advertising inquiries: advertise@spoiledmedia.com.

We use the name, email address, message and any other details you enter here to reply to you and email you a receipt. We also record the page you sent it from and basic technical details (your IP address and browser) to prevent abuse. Cloudflare Turnstile checks protect this form from bots. We do not sell your details or add you to a mailing list.

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