Since 2015, spoiled NYC has been eating, drinking, and staying out late across New York, then telling everyone about it. Our readers listen, show up, and bring friends. Let’s give them your story.
Peel back the layers of your business and your brand, and find your new super fans. We help uncover your founder story, how it’s made, and what it means to New York, then bring it to people who will tell their friends.
Ways to tell your story
A feature on spoilednyc.com
Instagram posts, Story sets, and Reels
Sponsored guide listings
Instagram giveaways
Single placements start at $250. See the advertising menu for rates and inclusions. Newsletter, display, events, and custom work are quoted per brief, subject to confirmed availability.
Selected past campaigns
A selection of campaigns we’ve produced for brands in New York and beyond. These results describe past work.
Gnoccheria by Luzzo’s
A gnocchi restaurant from the team behind Luzzo’s. We made a short video about their gnocchi and shared it with our audience.
7 million views and 11.1 million people reached
3,500 OpenTable reservations from the video launch through year-end, up from 60 in the full preceding year
$104,000 in additional revenue booked through the video
Rosé Mansion
Rosé Mansion returned to New York with a bigger space and more to do. We made a video of the new space, wrote about it, and promoted the opening through email and social.
Over 900,000 impressions
Over 5,000 visits to Rosé Mansion
10,821 social video views
Email click-through over 50% higher than our regular branded emails
More past campaigns
G Adventures
G Adventures wanted more New Yorkers to book its top destinations. We ran four sponsored stories, social video, and dedicated emails, and a giveaway for a trip for two to Bali.
Over 950,000 impressions
Over 40,000 emails collected
Over 4,000 clicks to G Adventures
CzechTourism / VisitCzechia
CzechTourism had a subway campaign running in New York. We turned it into a story about escaping the city, with a video, an influencer, a quiz on the landmarks, email, and a giveaway.
430K+ impressions and 250K+ people reached
Over 55K video views
Close to 6,000 giveaway entries
85% of readers who started the quiz finished it
KASHIYAMA
KASHIYAMA launched two new made-to-measure collections. We wrote about them, built a quiz on the history of the men’s suit, ran emails around its Black Friday offer, and gave away a made-to-measure suit wardrobe.
Over 600,000 impressions
Over 3,000 emails from the giveaway
Over 1,000 unique clicks to KASHIYAMA
82% of quiz takers finished the quiz
Burrow
For the furniture brand Burrow, we made a sketch-comedy video, "The Struggles of Moving a Couch in an NYC Walk-Up," with sponsored editorial, email, and social, coordinated with Burrow’s PR team.
366K+ video views and 800K reach
Over 2 million branded impressions in total
13.4% click-through on the branded editorial
Past giveaways
G Adventures: 40,415 verified entries for a trip to Bali
FoodKick by FreshDirect: 18,706 entries for a $1,000 giveaway
CzechTourism / VisitCzechia: 5,956 entries
KASHIYAMA: 3,140 entries
We’ve also run campaigns with Casper, FoodKick by FreshDirect, SpareRoom, Seated, SHOWFIELDS, and W New York.
Who we’ve worked with
More than 100 brands have told their stories on spoiled NYC since 2015, from neighborhood restaurants to national names.
We’ve also made work with the people who give New York its character, including drag artist Bella Noche, the band Blac Rabbit, and the team at Hungry Pop.
Analytics and reporting
A campaign report follows publication. Publication duration and reporting dates are agreed before booking. Depending on the channels you book, your report can cover:
Reach and impressions across editorial, social, email, and video
Article page views and time spent reading
Clicks to your site, store, or booking page
Email and newsletter sends, opens, and clicks
Video views and social engagement
Giveaway entries; opt-in sign-ups only where collection is separately agreed
We test as we go. For KASHIYAMA, subject-line tests showed that “made-to-measure” drew more opens than time-sensitive messages.
Campaign questions
Frequently asked questions
Who reads spoiled NYC?
New Yorkers who take part in the city: the ones who go out, try the new place, and tell their friends.
What can a campaign include?
Sponsored articles and guide listings, Instagram posts, Story sets, Reels, and giveaways. Newsletter, display, events, and custom work are quoted per brief, subject to confirmed availability.
What does it cost?
Single placements start at $250. Packages and custom campaigns depend on the scope. See the advertising menu, or share your budget below for a quote.
Is sponsored content labeled?
Yes. Every paid feature is labeled as sponsored. Our readers trust us, and we’d like to keep it that way.
Will it read like an ad?
It’ll be labeled as one. But it’ll read like a spoiled story, because that’s what our readers come for.
Do I get to review the story before it runs?
Yes. You review the story before it runs. The voice stays ours, because that voice is why readers trust it.
How long does a campaign take?
It depends on the campaign. We keep it easy and fast. Giveaways and events need more time to plan.
What do I get when it’s over?
A campaign report follows publication, covering the channels you booked. Publication duration and reporting dates are agreed before booking.
Do you work with small businesses?
Yes. Some of our best results came from neighborhood restaurants. One short video for Gnoccheria by Luzzo’s led to 3,500 OpenTable reservations.
Can you produce an event for us?
We’ve thrown a 90s party for 450 guests, boat parties for up to 600, a weekly class series, a drag competition on a yacht, and a concert cruise. Tell us what you have in mind.
How do I get started?
Fill in the form below with your brand, what you want to achieve, your timing, and your budget. We’ll confirm scope, availability, and the quote before anything runs.
Tell us your story
Tell us about your brand, the people you want to reach, your timing, and your budget.