Of course it's cool that New York City is brimming with holiday markets. 

We love browsing the Holiday Market at Union Square, perusing the Holiday Shops at Bryant Park, and ogling the Grand Central Holiday Fair.

Want to know what we absolutely hate? Browsing these holiday markets with a hundo in our pockets and not being able to afford a damn thing.

This humiliating reality is the result of holiday markups.

It's expensive to live in NYC, and that's during any time of year. But during the holiday season, retailers see our holiday spirit as an even greater opportunity to rob us blind.

They see the rivers of holiday well-wishers flooding in and out of their stores as a stream of money, and your generosity as a fat paycheck.

It's expensive to live in NYC, and that's during any season. During the holiday season, retailers see our holiday spirit as an even more of an opportunity to rob us blind.

Tired of not having two pennies to rub together when February hits? 

Same. Which is why we're stoked there's finally a solution. Finally, there's a company that's done away with the money-guzzling middleman when it comes to buying men's watches.

At last, there's a site that's selling men's watches at face value, rather than tacking on 15% for a sales agent, 150% for retail profit, and 100% for retail markup.

At long last, you can buy a watch for the $150 it's actually worth, rather than the $500 you'd pay if the watch were to pass through five other money-sucking hands. 

Brathwait is all about the full disclosure we deserve. 

It's the only watch company in the world that shows you exactly how much every component of your watch costs, from the Sapphire glass to the Swiss quartz movement to the Italian leather.

Ready to buy a watch from a company who delivers their watches from your computer screen to you, skipping past that greedy retailer in between?

We thought you would be. Check out Brathwait here.

Check out Here's How to Bypass the Middleman This Holiday Season. 

[Feature Image Courtesy Bloomberg.com]