Some people adore their mothers and will turn to them for anything. But not everybody. Lots of people in their 20s and 30s love their parents but know they cannot turn to them for support regarding a wide variety of issues facing this age group's anxieties and issues.

Enter Nina Keneally, founder of Need A Mom, a new service based in Bushwick that provides a professional rent-a-mom for $40/hour. Keneally will help you out without judging you and do "motherly duties," to a point. 

The new service is perfect for "When you need a mom... just not your mom." 

She'll cook you dinner, listen to your problems, give advice when asked, and the most important part is that she's not judgmental. 

Being that New York City has the reputation of being the meanest city in the world, Keneally may be onto something by providing empathy services to stressed out New Yorkers who really just need support.

All of that being said, she is clear that she is not a therapist, though she has raised two sons and is trained as a drug and alcohol rehabilitation counselor. 

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While Keneally told TODAY that, "Empathy and listening to people comes to me naturally, and I really enjoy young adults," she is careful to set boundaries.

For one, she won't do your laundry so don't ask. But she will buy your real mom's holiday presents, wrap them, and even ship them out.

needamomnyc when you need a mom, just not your mom. needamomnyc.com #ineedamom #helpfrommom #mommy #support

So if you wish your assistant could be more empathetic and motherly, just hire Nina Keneally. She'll go to the doctor with you. She'll be by your side if you're feeling lonely and need someone to talk to. 

She will not get trashed with you, but she'll have a glass of wine. They say people who spend their money on experiences are overall happier than people who spend their money on things. We're betting Need A Mom is an experience worth the cost. 

Check out 6 Essentials New Yorkers Must Carry at All Times in NYC. 

[via TODAY]

[Feature Image Courtesy TODAY]