Life comes with many gifts, and amongst the greatest of them, is wine. Wine stands the test of time as a delicious and cultured beverage, from ancient civilizations to modern proficiencies.

As any great wine-head knows, there are different ways to pair an assortment of wines with various flavor profiles in the foods we eat. These pairings become whittled down into an individual fondness that guides the drinker in new directions of their own wine-discovery.

Hear me and rejoice, as there is a way to find new wines that is easier and more personalized than ever. “How?" you ask. “WINC”, I say!

WINC is a California-based winery that offers an online membership experience, with the goal to deliver better wines, curated from your taste to your doorstep. It’s easy to use, making wine shopping super fun. 

To get started, you need to sign up and become a member, followed by a six-question palate profile quiz that catches the gist of how you interpret flavors. From here, the algorithm will present wine flavors that resonate with the answers you gave -- and voila! -- delicious vino shows up at your door a few days later.

Shipping is free on orders of more than 4 bottles, delivering you a top-notch product at a great price. What’s better is that every wine WINC sells is made in-house, all the way from crushing the grapes to bottling and labeling the wine.

By cutting out the middlemen who markup your wine, WINC increases the quality of the product at an even better price. Known as the “Netflix of Wine”, they have a multitude of options in white and red.

Take their famed Pinot for instance. The Folly of the Beast Pinot is acclaimed in the wine world because it’s a 100% California made Pinot that comes at an impossibly good price. Consider this drink the equivalent of a new cashmere sweater; fresh and elegant.

Along with their classic red wine Chop Shop which goes great with meat pairings, is the Pacificana Chardonnay that embodies the spirit of the California landscape and donates 1% of its sales to the 1% for the Planet organization that seeks to protect the environment.

Having named only a few of WINC’s in-house wines, there are a plethora more to choose from, each aimed at enhancing your wine experience as well as introducing you to new flavor profiles.

Try WINC and receive two complimentary bottles of wine through spoiled NYC!