There's nothing quite like watching a movie in theaters -- and also nothing like the prices.

An average movie ticket in NYC will set you back $12-$17. Add a medium popcorn and soda and you've easily spent the equivalent of a nice dinner out for two.

So it's no surprise that ticket sales are continuing to fall, as fewer New Yorkers want to shell out the big bucks for a single movie. 

But not everyone has given up on the classic in-theatre experience– MoviePass, an app offering subscribers daily access to new movies for a monthly rate, just lowered its price to just $10 a month.

All you have to do is download the app and agree to the $10-a-month fee, then you can watch up to one movie a day, every calendar day, at any theatre accepting debit cards– all for the price of a Netflix subscription.

The concept was conceived by Netflix co-founder Mitch Lowe, who's betting that the subscription model will revamp in-theatre movie watching the same way Netflix has done for television and Spotify for music. 

How do they offer such a good deal? In exchange for paying the remainder of your movie ticket, MoviePass gets to use your movie preference and viewing behavior data to better cater to their fans in the future. 

The bargain is so popular that the MoviePass website has crashed, but have no fear, deal-seekers: MoviePass is currently resolving the glitches.

[via Thrillist] [Feature Image Courtesy The Odyssey Online]