Uber Eats instant delivery seemed almost too good to be true: delicious food from delicious restaurants, delivered to you in as little as 10 minutes.
Sounds great, right?
Well, turns out, it's not.
In order to ensure such fast delivery times, restaurants would dole out a certain amount of food to Uber Eats each day, which the company would then store in a holding facility in Midtown.
So, your Bison Burger was being delivered to you after chillin' in a warehouse all morning. Yum.
The logistics of the operation just didn't really make sense. So, only a month after the instant option was launched, Uber Eats has decided to officially nix it in New York City.
In an email to New York City Uber Eats users on Monday, the company said: “In order to bring you the most exciting selection, the highest quality food, and the fastest delivery time, we’ve decided to narrow our focus."
Uber isn't totally doing away with food delivery, though. They will still offer their regular delivery service, in which users can order food from a selection of restaurants on the app, and Uber will facilitate the delivery.
Maybe it's just us, but we're willing to wait a little bit longer for our food if we know it's coming from a restaurant rather than a storage shelf in Midtown.[via Quartz] [Feature Image Courtesy TheGlobeandMail]