After living in New York for a certain amount of time,  we've all definitely seen some shit.

Between the dude who hangs out in Union Square with a cat on his head and the lady selling discounted soap from a suitcase on the A train, we feel like we've seen it all. 

Basically, it seems as though nothing can really surprise us anymore.

That is, until we see a dude riding the subway reading a book with a title such as "Ass Eating Made Simple."

Yup, that actually happened.

Needless to say, fellow subway passengers were equal parts shocked and entertained by the sight of this.

Turns out, the whole thing was an elaborate social experiment orchestrated by comedian Scott Rogowsky, who you might recognize from the hilarious Millennials of New York

Rogowsky took to the NYC subways armed with several outrageous book covers to test the waters of the average New Yorker's reactions to such outlandish happenings.

And people definitely noticed.

The image of Rogowsky quickly went viral as subway riders shared and re-shared the image across various social media platforms. It just goes to show that there are some things that even New Yorkers can't tune out. 


Check out Wait Times for NYC Subway Riders Have Gotten Seriously Worse. 

[via Elite Daily] 

[Feature Image Courtesy Instagram]