The latest Japanese food craze is coming to New York!

Don't you just love living here and getting all the cool new food trends first?

Ikinari Steak, a crazy popular restaurant chain in Japan, known for it's lack of chairs and quick turnover, is opening it's first US location in the East Village this Thursday!

The 90 East 10th Street location will have 40 standing room only spots and 10 seats, sticking to the tradition of feeding people quality steak, quickly as possible.

Here's how it works: patrons approach the counter and choose cuts of ribeye, sirloin, or filet of 40-day wet-aged beef from an Illinois-based company by the gram, and a butcher cuts it and serves it up rare on a v. hot cast-iron skillet, so you can get it to whatever temperature you want.

Then, diners bring the skillet to the standing stations, where a slew of seasonings await you: salt and pepper, wasabi, and a savory, soy-based “special J-sauce”. You also get onions, a side of corn, and a garlic paste called “magic paste."

At lunch, a 14-ounce chuck eye steak comes with a salad, soup, and rice for $20. Tip is included, and there are no appetizers or desserts, so you can get in and out in 30 minutes or less.


The restaurant has been wildly popular with the working professional lunch crowd in Tokyo and all over Japan, but the new East Village location isn't exactly in a traditional office area, so it will be interesting to see the kind of crowds it attracts.

We expect that the same kind of peeps who like to "stand at their desk" will love this concept.


Personally, I wanna sit when I gorge myself on steak. To each her own!

[via Eater NY] [Feature Image Courtesy Ikidane-Nippon]