Do you remember a few months ago when we told you about that store in Williamsburg selling one of the most Williamsburg culinary creations known to man? 

Yea, we're talking about that ridiculously over-colored rainbow bagel

Apparently, Brooklyn just can't get enough colors, because someone at Moe's Doughs recognized the magical void that the rainbow bagel has left in our hearts and tummies since their temporary closure.

Moe's Doughs has recently introduced us to (what else?) the rainbow doughnut.

We're pretty sure that this rainbow doesn't make you see unicorns and poop glitter, but it will certainly give you something to Instagram, and that's basically the same thing right? 

These cake doughnuts (meaning more dense and full of texture and goodness than your typical Dunkin') are a surprise on the inside, with the rainbow colors only evident once you take a bite. 

If the rainbow bagels are any precedent on popularity, people will be flocking to Greenpoint for one of these babies. 

Want to be one of the first? We'd say get yourself to Brooklyn soon, because Moe's sold out of them yesterday, their first day offering these rainbow delights. 

Moe's Doughs Donut Shop is located at 126 Nassau Avenue in Brooklyn. Check out some of the doughnuts below:


moesdoughs We're changing the game with this new Rainbow Cake Donut. (Just a little secret... It's not food coloring but it's a mixture of your favorite cake donuts) #moesdoughs #rainbowdonuts #donuts #rainbow #beautiful #food #sweets #pastries #picoftheday #foodoftheday #greenpoint #brooklyn #nyc #williamsburg

foodbabyny Get in line now guys, another Rainbow thing! This time it's Donuts, and they're actually excellent because @moesdoughs makes some of the best donuts in NYC #👶🏽🌈 #👶🏽🍩 #foodbabylovesmoesdoughs

euparkus Watch out rainbow bagel, here comes...rainbow doughnut! So many different flavors in one 🍩. Excited to try one of the first rainbow doughnuts @moesdoughs ever sold! 😍 #latergram #brooklyn #localfavorite #greenpoint #doughnut #donut #weekendvibes #sundayfunday #rainbow #tastetherainbow #eeeeeats #foodstagram #instafood

iamsprung 🎶doughnut rainbow, doughnut rainbow, dough my god 🌈🍩🌈🎶 thanks for sharing, @mikejchau @foodbabyny!

laferrera behold the rainbow donut, far superior to the rainbow bagel.

Check out We Tried the Everything Doughnut & Here's What We Thought.

[via Eater] [Feature Image Courtesy Instagram]