Remember when we told you that the Pepsi-Cola sign was finally going to be reviewed for landmark status from the Landmark Preservation Commission?
It looks like they too love the vintage advertorial staple of Long Island City, as they have officially granted it NYC landmark status.
According to The New York Times, the Pepsi-Cola sign was officially under consideration for landmark status for 28 years, though was only officially named a landmark on Tuesday.
The Pepsi-Cola sign was originally located atop the Pepsi bottling plant along the East River. Though it appeared in 1940, it was reconstructed in 1993 after it sustained heavy damage in a nor'easter in December of 1992.
After the PepsiCo bottling plant closed in 1999, the sign moved to various spaces along the East River, until it finally found its current resting place in 2009, atop 4610 Center Blvd. in Long Island City.
The Pepsi-Cola sign sparked controversy as to whether or not an advertisement or billboard should be able to obtain landmark status, potentially giving an advantage to a brand that is currently in operation.
The sign also had to work around issues with the fact that the building that it currently rests on is too young to receive landmark status, and the fact that it is not the original sign (due to the reconstruction in 1993).
However, spokeswoman for the commission Damaris Olivo stated that the reconstruction "was faithful to the original sign, which was approximately 50 years old at the time it was restored, and the sign has received a great deal of support from the public throughout the backlog process."
Other landmarks now include the William H. Schofield farmhouse in the Bronx, the Green-Wood Chapel and the Fort Hamilton Parkway entrance to the Green-Wood Cemetery in Brooklyn, the Van Sicklen House in Brooklyn, the Ahles House in Queens, and the Vanderbilt Mausoleum in Staten Island.
Others include the main sanctuary, parish house, and rectory of St. Michael's Episcopal Church in the UWS, and an early 19th-century Federal-style house at the 57 Sullivan Street in Greenwich Village.[via The New York Times] [Feature Image Courtesy Instagram]