We're pretty obsessed with our signs here in NYC.
We're not talking the strobing, seizure-inducing neon signs of Times Square, but of the old advertisements that give us a glimpse into both historic and modern day NYC.
One of those signs, the iconic Pepsi sign in Long Island City, has recently made it one step closer to being awarded landmark status.
This 80-year-old neon sign is beloved by New Yorkers on both sides of the East River.
The sign and 29 other spaces will be on the agenda for the Landmark Preservation Commission at some point this year, though the exact date for the Pepsi sign hasn't been determined, according to AMNEWYORK.
The sign currently sits atop 4610 Center Blvd. in Long Island City. It is 60 feet-high and 120-feet-long. Though the application for landmark status was submitted in 1988, the backlog of applications delayed the discussion until recently.
However, even without the landmark status, it is a cherished icon that has withstood the areas gentrification for years, though it was moved from its original location atop the Pepsi bottling plant in 1999 to different spaces along the river until it's current location in 2009.
During recent development of high end condos, developers promised that they would neither demolish nor move the sign, but residents want more than just a promise to ensure that the sign will withstand any changes in the community.
"I think it's great because this neighborhood, especially, is becoming very very popular and I think something like that would make it more official, that this is an established neighborhood in Queens," 35-year-old Long Island City resident, Jessica Acosta told AMNEWYORK.
Some residents aren't as sure that landmark status should be awarded to advertisements.
"I think there's a conflict of interest there and once corporations have rights on landmarks, I think it makes things tricky," Yamar Ba of East Harlem stated to AMNEWYORK.
It seems as if the city council is not as daunted by giving landmark status to advertisements, as they tend to play a crucial role of the skyline's aesthetic.
"It's an important marker in a historical sense as well as becoming an aesthetic and community gem," stated City Councilman Jimmy Van Bramer.
We're hoping that the Landmark Preservation Committee gives the Pepsi sign landmark status so it doesn't succumb to the inevitable fate of gentrification like the History Channel sign.[via AMNEWYORK] [Feature Image Courtesy The Real Deal]