Because Sleeping in Is Self Love: Parachute's Brick-And-Mortar Store Opens in SoHo This Weekend 🛍🏠🛋

There’s nothing better than heading home after a long, exhausting day of work and retreating to the comfort of your soft, cozy bed. Especially when you live in a place that’s as stressful and chaotic as the concrete jungle.

Luckily we've found the ultimate cozy bedding to help us unwind. Enter Parachute – your one stop shop for all things relaxing. Even looking at their Instagram @parachutehome has a soothing vibe.

Founded by Ariel Kaye in 2014, Parachute offers premium home essentials that will take your most intimate spaces to an entirely new level of style and comfort. When it comes to bedding and bath linens, Parachute does things a little differently by offering top-notch textiles that won’t make you lose sleep over the price. Seriously, who knew luxurious sheets could actually be affordable?

Their products are designed in Venice Beach, California and are responsibly manufactured by some of the world’s best artisans. Plus, the brand embraces simple, elegant styles and natural color palettes that are sure to compliment any decor.

via Parachute Home

If you’re the type of person who prefers to purchase your linens in person, you’re in luck. In addition to selling their products online, Parachute will also be opening a brick-and-mortar store right here in SoHo!

That’s right. On Friday, May 18th, Parachute will be making its New York City debut with a store location at 129 Grand Street, at the corner of Grand and Crosby.

You can expect to find a stress-free, personalized shopping experience in Parachute's modern, elegant retail space. No more dreaded trips to the department store, where you stand in the linens section and try to decipher a whirlwind of confusing thread counts and synthetic materials.

Treat yourself to some next-level linens from a company that wants to make your bedroom the ultimate haven for rest and relaxation.

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