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What we talk about when we talk about love is, generally speaking, this idea that you should never settle. In particular, we tell ladies this all the time. "Be picky."  

Whether we're slut-shaming, giving them advice from the wings of the proverbial friend zone (dude, it's not a thing. She just not into you), or pretending to listen to all of their seemingly self-inflicted romantic wounds, "Never settle" has become that go-to crunch-time romantic advice crutch. 

"Girl, you don't need a man like that. You need to have better standards."

We're not your friends. Please don't come to us with relationship problems. It won't be a productive conversation. Instead, we're just saying, "Don't settle. 

But that's half-assed advice from friends we're sure to invite to our funerals only so they can let us down one last time. 

Those half-assed friends who say, "Don't settle," always do so without an actual plan. They're not actually there to give you sound advice. 

We're not your friends. Please don't come to us with relationship problems. It won't be a productive conversation. Instead, we're just saying, "Don't settle." 

Picke is the dating app that actually lets you swipe with purpose. How? By never wasting time. 

If your love life consists of a long line of "dates," a revolving door of "drinks," lonely nights, or, worse, long train rides in the morning wearing yesterday’s clothes after a promising swipe right turned into a huge mistake, then it's time to change it up. 

Maybe he's an asshole, maybe she's a formidable train wreck of a human being (if impressing your parents is critical, maybe stop bringing girls home that follow their introductions with, "But my friends call me 'Trash-ley'"), who knows? 

The heart wants what the heart wants, or so says Selena Gomez. But again, she's not someone we're ready to take serious dating advice from. Taylor Swift, maybe, but that's 'cause she's on that upgrade from some guy not actually named Calvin Harris to mother-fu*kin' Loki! 

We're saying the heart doesn't always know what it wants, but your head can always be a better wingman in that decision. 

Picke’s the only app that lets you filter by what you want most out of a partner, and by partner we mean someone actually meaningful. No, it’s not a sexual battle royale. It’s not a game that you just shuffle through looking for an attractive mate for the sole purpose of sleeping with them. 

When you swipe left or right, you’re swiping because you have standards. It’s quality, not quantity.

When you swipe left or right, you’re swiping because you have standards. It’s quality, not quantity.

Sure, there are other fish in the sea, but in NYC that sea is too deep to tread for too long. It’s time to make every date count, and not because you’re tired of being alone.

It’s time to make every date count in the ways that matter most to you because you should have standards, and if you're unsure of what those are, Picke's made it easy. 

Not into dudes shorter than 6'0? You go, girl! Only into women 6'3 when you're 5'9? Happy climbing. Looking for that whiskey enthusiast, ladies? Why? No, really. Why? Literally every boy everywhere is a whiskey enthusiast. Tell 'em boy, bye!

Whoever said you should settle for the sake of not ending up alone– whatever the f*ck that means –is generally miserable. It’s science.

You settle for a smaller apartment that’s closer to the train. You settle for the street meat when you need a bite on the go. You settle for bodega Yeezys, but that’s because they’re dope.

You shouldn’t settle when it comes to dating or love. That’s not a good look. Maybe your friends tell you to stop hooking up with people who aren’t worth your time. That’s good, but, again, that’s half-assed advice. What do they actually know about your time and its worth?

We’re telling you that only you know what exactly is worth your time, and now there’s a dating app that helps you find that.

So go on. Start swiping for something real. Be Picke.

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