We are so cereal about this. No? Not workin' for you?
Remember when you were a kid and you kept on hearing parents drone on about how breakfast was the most important meal of the day? Well, brunch overtook that spot mainly because you can now legally buy a mimosa to go with your Eggs Benedict.
But, it looks like breakfast is quickly making a come back to reclaim its title by re-imagining a classic that goes together with your classic Saturday morning cartoons.
Kellogg's is opening up their first cereal cafe on Friday, named Kellogg's NYC, in Times Square and it will feature a new spin on what cereal can be.
The cafe will be Kellogg's very first permanent establishment. With a five-year lease in one the most busiest places in the world, Kellogg's hopes to inspire people with recipes created by Chef Christina Tosi, owner of Momofuku Milk Bar.
We've seen what they can do with milkshakes, so you can expect these bowls to be beautiful.
There is the "The Corny Blues" which has Corn Pops, blueberry jam, lemon zest and a pinch of salt. Another to look out for is the "Berry Me In Green Tea" which has Rice Krispies, fresh strawberries and green tea powder.
There are plenty of more interesting bowls, but what's really neat is that you can swap out milk for ice cream. It's like you're really living out your childhood dreams. SCREW YOU MOM AND DAD! We're having ice cream for breakfast!
This isn't the first cereal centered joint in New York City either. Last year, KITH NYC made their own cereal bar when they opened up near Barclays Center.
Over the past year, we have seen the lines of when to eat breakfast blurred. McDonald's launched their all-day breakfast menu, and you can even have a seven-pound breakfast taco that will cure your most dreaded hangover.
Kellogg's is taking note and according to Noel Geoffroy, Kellogg's SVP of marketing, a third of all cereal consumption takes place outside of breakfast hours.
So, while Times Square and your life may be filled with hustle and bustle, you can enjoy a unique bowl of your favorite cereal at a cafe that has a quiet feel to it.
We're not sure if this will ever settle the debate over which cereal is actually the best, but whatever. We get cereal. We're happy.[via CNN] [Feature Image Courtesy Instagram]