Alex Berkowitz, the mastermind behind the notoriously instagrammable Rainbow, Fruity Pebble, and Oreo Overload bagels, has done it again.

Just when you thought New York's bagel game couldn't get any crazier,  this guy just went on and added whiskey to his dough.

That's right- Fireball-infused bagels will now be on the menu at breakfast-and-lunch hotspot The Bagel Nook in Freehold, NJ.

This cinnamon-y creation promises to be as delicious as it is outrageous, served with reduced fireball syrup and apple pie cream cheese- or you could order up a side of some 21+ fireball cream cheese to pair with a more traditional breakfast bite.


Once you get over the surface strangeness, this bagel actually makes an odd amount of sense considering patrons' busy lifestyles - why waste your time sipping a mimosa when you can get the same buzz on the run?

With other sweet innovations like Crazy Chocolate Chip French Toast and more traditional offerings like breakfast sandwiches and pancakes, even a lightweight is sure to find something yummy worth snacking on at The Bagel Nook if they sneak a visit. 

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[Feature Image Courtesy Instagram] [via Time Out] 

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