In New York as we know it, there is no shortage of art events in spaces labeled as immersive. As influencers, bloggers, art enthusiasts, and culture experts browse the Big Apple, venues seek to grow in appeal and bring in crowds.
This growing need for photo opportunities and up-to-date selfies has collectively led to semi-thoughtful works with a side of glitter and smoke. The above doesn't apply to our next gem, the legendary and necessary ARTECHOUSE in right next to the Chelsea Market in Manhattan.
As a destination for theater, fine arts, film, music and technology the innovative venue is redefining immersive experience. Visitors are strategically stimulated by color, sound, space and emotion upon exploring ARTECHOUSE. It is more than just what you’d see in your everyday themed room exhibit. The combined use of cutting edge technology and science exposes visitors to something new and exciting, making each visit to their NYC location unforgettable.
Thanks to founder and art director Sandro Kareseldize and the amazing team at ARTECHOUSE, every exhibit combines a thought-out walk-through with different forms of visual arts and the latest technology creating a controlled, yet unpredictable multimedia exhibition.
In their latest exhibit Submerge, visitors are re-introduced to the color blue. Open from February 5 to February 23, 2020, the Submerge exhibit will showcase blue not only as the color we know, but as emotion, exposing its characteristics, what it represents, and what it can be.
As the Pantone 2020 Color of the Year, Classic Blue takes us places unfamiliar while splashed across the installation in ways you couldn’t imagine otherwise. Those who visit should be prepared to lose themselves in the sights, sounds, and feelings of the color that is credited to revitalize the spirit, mimic refuge and release you in an endlessness similar to the sky or ocean.
When viewing the exhibit, it is clear that its conception surpassed the borders of a canvas or minimal circumstances so much so, it begins to play with your own perception of the limit of color. Submerge is an experience you surrender to and participate in as a viewer. According to Sandro, ARTECHOUSE attempts to “connect audiences to art in an entirely new way, stimulating minds, emotions, and imagination through multiple touch points. Just as musicians use the notes to evoke feelings, we as artist use color to affect the psyche and elicit powerful emotions.”
ARTECHOUSE was founded in Washington D.C. and established itself in Miami. Today, their New York location thoroughly remains true to their initiative to deliver innovative, experiential, exploratory, and contemporary art forms. Also noteworthy, ARTECHOUSE utilizes a free augmented reality app that allows you to order drinks at their U.S Augmented Reality Bar. This is of course within their theme of constantly setting the bar higher and surprising visitors with new technology.
The surreal experience of visiting ARTECHOUSE delivers time and time again, as it did during last September’s “Machine Hallucination” exhibit in 2019 by Refik Anadol, which merged hundreds of millions of images of New York City together before the eyes of visitors using an AI algorithm.
You may be a native New Yorker, a tourist, an art expert, a professor familiar with art in society in New York City, but if you are not visiting or studying the contemporary and modern work put out by ARTECHOUSE, then you’re missing out on today’s riveting art world. There are 1 million ways to see the city but in this case like the Machine Hallucination exhibit, you would have to be there.
Now that time may have passed but looking forward, you have an opportunity to visit Submerge and rethink color as you know it under the guidance of ARTECHOUSE during the multi-sensory, multi-media experience they designed just for you.
You can find tickets to Submerge here, and you can use the code SPOILED20 for 20% off your ticket.