Lookin' for the Rainbow? 7 Best Spots to Grab Rainbow Gear for NYC Pride This Weekend

This Sunday it all goes down for Manhattan Gay Pride in New York City, where the streets will be awash in rainbows from the LGBT community and their supporters who come out to this larger than life event! 

Since 1978 in San Francisco, the rainbow flag has come to represent the pride and solidarity of the gay rights movement, a symbol now used and recognized worldwide. 

If you're wondering where you can grab some last-minute rainbow gear to show your pride and support this weekend, here are a few spots that should have exactly what you're looking for.

1. Rainbow Station (207 Eighth Avenue) 


Chelsea is usually a surefire bet when you're looking to find some unique gear, and Rainbow Station has even more than you could ask for. Although it sells the types of toys you wouldn't want your kids to play with, it also has a remarkable amount of Pride-related merchandise. 


From costumes and t-shirts to rainbow bracelets and multi-colored knee-high socks, you're bound to find something that suits your style and will help you stand out on Pride. It's also a great spot to find some more sexy selections to enjoy after all the festivities are all done.

2. Universal Gear (715 9th Avenue) 


This trendy all-guys store in the heart of Hell's Kitchen usually sports some seriously fashionable options for guys looking to up their style game. From shirts and shorts to trunks and jockstraps, this is the place to give your wardrobe a much-needed makeover.

Going for more chic and less sparkle, the Pride gear you'll find here range from cleverly worded graphic tees to leather rainbow bracelets. Just because it's a city-wide party doesn't mean you have to skimp on style, and Universal Gear is the place to keep yourself colorfully fashion forward.   

3. Twenty Sided Store (362 Grand Street)

If you want to try your luck in Brooklyn, head on over to Williamsburg to a store that can only be described as a treasure hunt lovers paradise. What they lack in size they more than make up for in variety, selling numerous fun finds like party games, knick knacks, novelty supplies and accessories.


Nestled in amidst the troves of items are some rather one-of-a-kind items, perfect for adorning your Pride Parade look. This store tests your inner creative as you browse, not to mention your ability to focus as it's very easy to get swept un in all of the dope things they sell here. 

4. ENZ's (125 2nd Avenue)


Line up, ladies! This East Village boutique encourages you to find your inner pin-up girl and take her out on the town. The diverse style of their clothes and accessories cater to all kinds of style types, from the stiletto-wearing fashionista to the dark and edgy rocker chick. 

Some of their stuff can be a bit pricey, but the quality and variety is virtually unmatched when it comes to the downtown boutiques. Whether you're looking to be casual and comfy to survive the parade or want to be as bright as a rainbow itself, you'll probably find what you need at ENZ's. 


5. TAGG (720 9th Avenue)


Another Hell's Kitchen fashion mecca for guys, TAGG tends to be a bit more bright than it's nearby counterparts, capitalizing on bold design choices and a veritable rainbow of colors to bring a little pizzazz to your wardrobe. 


You can find all kinds of ready-for-Pride adornments, as well as a number of tees and shorts that can pull your entire look together. The store is also known for hosting occasional public mixer parties and storefront sales, so be sure to try your luck with those especially this weekend. 

6. The Pleasure Chest (156 7th Avenue South) 

One of NYC's most beloved and seductive establishments, The Pleasure Chest set up shop at bascially ground zero of the gay rights movement, not to mention the epicenter of the city's Gay Pride festivities. This extremely adult store has all kinds of sexy selections; you can infer from its name what they are. 

In addition to their tantalizing toys, The Pleasure Chest also has a super cute selection of items themed just for Gay Pride, and often have a sinful little twist to go along with it. It's a one-stop-shop for everything sexy. Just make sure you keep your pants on.

7. Purple Passion (211 West 20th Street) 


If you're looking to test the lengths of your feistiness, pop into Purple Passion in Chelsea and see what the serious high ballers of sex and kink get themselves into. Although very much a variety store, you'll find a wide assortment of intimate and "specialty" items, a la 50 Shades of Grey


Jump over to the more tame side of the shop to find all kinds of fun things to help take your Pride gear game to the next level. The store has a crazy wide range of things to indulge in, from $5 rainbow beads to $400 black leather body suits. No matter your tastes, you'll find something here to tickle your fancy.

Check out 8 NYC Pride Parties You Won't Want to Miss. 

[Feature Image Courtesy Instagram] 

get spoiled in your inbox