Lots of people think gentrification is an inevitability for many businesses and neighborhoods. If it's cheap and conveniently on the right subway line to a place where more affluent people work, it will most likely turn into a g-spot.
After Williamsburg and Long Island City, and now the Upper East Side becoming a new hot spot for young creative professionals, the rabid developers and investors of New York City have set their sights on the South Bronx.
Property developers The Chetrit Group and Somerset Partners are now under massive fire for throwing a horrendously insensitively-themed rave called 'Macabre Suite' last week in South Bronx, complete with bullet-ridden cars and burning trash.
The party was hosted by artist Lucien Smith and was to gain support for new luxury towers on the South Bronx waterfront, the property for which cost $58 million. The idea is to turn the neighborhood surrounding an old piano factory into "The Piano District," a flashy redevelopment scheme.
But with all the heat they're catching, it doesn't appear they're getting the support they're looking for... at least from the public.
And how could the residents of the area not be outraged? Imagine if hundreds of filthy rich people showed up for a party themed on everything that's wrong with your neighborhood, and that was their way of announcing they're taking over your home. "Slap in the face" is an understatement.
[anad]
Oblivious or fonzanoon celebrities in attendance included Adrian Brody, Carmelo Anthony, Naomi Campbell. We're not even going to tell you which reality TV stars were there, because they don't matter.
Rapper Travis Scott performed, but we're especially surprised that OG hip hop originator DJ Kool Herc was in attendance as well as Bronx Borough President Ruben Diaz Jr., who you might remember is fresh off of asking everyone for money for a Bronx Low-line Park.
So in case you don't get it, it's insulting as hell. This is black-face makeup on a neighborhood scale. You can make the case that anything is art and that human expression is limitless-- but sometimes that expression reeks of ignorance and is unacceptable.
Especially when it's wrapped up in the pretension of the A-list celebrity world and motivated the apathy of property developers. It's like someone watched Zoolander and decided to make the "Derelicte" idea come to life, but the joke's not on Zoolander, it's on the South Bronx and we're not about that.
Check out 9 Lessons We Learned from Grantland's Shutdown.
[via NY Daily News]
[Feature Image Courtesy Ambrosia for Heads]

